The Digital Sales Planner is responsible for generating and communicating sales proposals for presentation to advertising agencies and/or clients. This position follows through on all aspects of digital sales and campaign management, including developing media plans, completing necessary paperwork, implementing campaigns, and working with the various internal groups to optimize their campaigns to ensure they deliver and bill in full. Digital Sales Planners must be able to become experts on the pre-, mid- and post-sale processes to communicate effectively with various teams across the organizations. They must build and maintain relationships resulting in superior customer service on each assigned account. Create strategic digital plans that maximize digital revenue and meet client objectives. Work in partnership with the Sales teams to develop, price, and prepare multi-platform digital packages. Utilize inventory tools to assess site sell-through and forecast future demand accurately to prepare plans that meet the needs of the client within the constraints of site traffic and product availability. Collaborate with the Inventory team to understand current inventory trends. Be an educational resource for Sales on what can be sold digitally and make appropriate suggestions to meet client KPIs Understand not only company sites and products, but also social, native, audience targeting, DAR and reach extension to put together media plans customized to each client. Monitor queue and book digital orders in O1 accurately and efficiently. Work closely with and communicate directly with client/agency contacts for general account support and campaign assistance. Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations. Complete necessary paperwork/forms through internal and external channels. Update PowerPoint packages and product one sheets as necessary. Digital Advertising, Digital Marketing, Account Management, Digital Media Planning, Digital Media Campaigns
At TCG, we re committed to you from the moment you sign up. We won t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don t stop there. We re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you ll have access to thousands of online training courses and books and of course, everything is free and available when you need it.
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2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.